AI Product Executive · Media & Entertainment · Inventor

Building AI products that shape how audiences discover, watch and engage.

AI-native product and monetization leader with 15+ years building advertising, personalization and data platforms at global scale, combining hands-on technical expertise with executive product leadership.

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Executive summary

A professional profile combining product leadership, technical invention, commercial impact and public industry recognition.

Christopher McGuire is a senior product executive and inventor in artificial intelligence for media and entertainment, currently serving as Senior Vice President of Product at ThinkAnalytics, a globally deployed AI platform used by Tier-1 TV operators and streaming services.

He has led the conception, invention and commercialization of multiple AI-based products including MetadataAI, FAST Scheduling, Advertising solutions and Content Discovery, now used across a global footprint exceeding 500 million viewers and driving billions of personalized content decisions per day.

His product innovations have been recognized through major industry awards including CSI Awards and NAB Best of Show honors, and his work has featured in expert interviews, industry articles and an invited co-authored AWS Media & Entertainment blog publication on AI-powered FAST channel technology.

Professional experience

Career experience across AI product leadership, media technology, data platforms, cloud architecture and enterprise software engineering.

2019 – Present
ThinkAnalytics

SVP Product

Led strategy and execution for AI-powered advertising, personalization and content intelligence platforms using LLMs, behavioral data and metadata enrichment. Directed cross-functional product and engineering teams, defined roadmaps across contextual and addressable advertising, semantic discovery, audience intelligence and AI-powered metadata enrichment, and partnered with executive, sales and go-to-market teams to align platform capabilities with customer adoption and commercial growth.

2014 – 2019
ThinkAnalytics

Product Lead

Architected and led development of a real-time big data processing platform built on Apache Spark for large-scale media datasets. Designed and built a full-stack Java web application delivering a Netflix-style content discovery and analytics experience to external media clients as a subscription SaaS product, while managing and mentoring engineering teams across regions.

2010 – 2014
JPMorgan Chase

Full Stack Engineer

Developed server-side Java applications for processing financial forecasts and high-volume market data feeds in a production financial environment. Built and maintained APIs using Java and Spring, including connectors between core systems and Office productivity applications, while contributing to architecture and production support across mission-critical platforms.

Executive impact

Selected outcomes that show commercial leadership, invention, scaling and go-to-market influence.

AI product commercialization

Led AI and advertising products deployed across 70+ global media companies, creating multi-million dollar ARR through monetization and audience intelligence platforms.

Inventor and technical leader

Named inventor on multiple patents spanning AI-driven personalization, recommendation, advertising and content intelligence systems.

Global team leadership

Managed cross-functional product and engineering teams across AI, advertising and personalization initiatives, including global talent strategy and team scaling.

Market expansion and partnerships

Supported expansion of European technology and AI solutions into the US market through positioning, enterprise customer engagement, sales enablement and partnerships.

Product leadership portfolio

Commercializing AI products that combine first-party data, deep content understanding, personalization and advertising intelligence.

AI metadata

MetadataAI

AI-powered content enrichment that helps media companies create deeper, more consistent metadata for discovery, personalization and contextual advertising.

FAST innovation

FAST

AI-assisted FAST channel creation and scheduling, including work featured in AWS Media & Entertainment thought leadership.

CTV monetization

Advertising

Advertising intelligence products that transform first-party viewing data and content context into actionable audience and contextual signals.

Discovery

Content Discovery

Tools for exploring content, metadata, similarity and audience fit, helping teams unlock more value from large-scale catalogs.

Recommendation systems

Personalization platforms

Product leadership across recommendation, affinity profiling, personalized rails, search, discovery and user experience optimization.

Commercial strategy

Go-to-market execution

Bridging technical invention, customer value and commercial adoption across Tier-1 operators, streaming services and media technology partners.

Recognition and awards

Industry recognition for AI, personalization, FAST innovation and TV user experience.

2025

CSI Awards · Best Use of AI/ML in Video

ThinkMediaAI recognized for applied AI innovation in video and AI powered viewer experiences.

2024

NAB Show · Best of Show

ThinkFAST recognized in the Future B+C / NextTV Best of Show program for FAST innovation.

2023

CSI Awards · Best TV User Experience

Personalised FAST recognized for innovation in television user experience and personalization.

2021

IBC Best of Show & CSI Awards

Super-aggregation with ThinkAnalytics recognized for innovation in discovery and user experience.

Speaking, articles and public exposure

Video interviews, expert commentary and industry articles. Each card opens the original video or article in a new tab.

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Video interview

Trailblazers interview

Expert discussion covering media technology, AI and product innovation.

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Video interview

IBC Show interview

Industry interview focused on innovation across AI, personalization and media experiences.

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AWS article

AI-powered FAST channel assembly

Co-authored AWS Media & Entertainment blog article covering FAST channel technology with ThinkAnalytics on AWS.

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Industry video

Creating and operating FAST channels

StreamTV Insider feature on what it takes to create and operate a FAST channel.

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Industry article

NAB AI solutions coverage

TV Technology coverage of AI solutions showcased around NAB.

Patents and inventions

Inventor on multiple granted patents and published patent applications spanning AI personalization, recommendation systems, audience intelligence, virtual channel generation and content discovery systems.

12+

Granted patents and published patent applications across AI driven recommendation, search, personalization and audience intelligence.

Core innovation areas

Recommendation systems, affinity profiling, virtual channels, search systems, AI personas, feature distribution and personalized discovery.

Patents and inventions

Named inventor on multiple granted patents and published patent applications spanning AI personalization, recommendation systems, audience intelligence, contextual recommendations, virtual channel generation and content discovery systems.

18+

Granted patents and published patent applications across AI driven recommendation, personalization, contextual intelligence and FAST technologies.

Innovation focus

Recommendation systems, audience affinity, FAST scheduling, virtual channels, AI personas, contextual recommendations, search systems and personalized discovery.

Granted patents

Issued patents covering recommendation systems, audience intelligence, contextual affinity and personalized discovery technologies.

Computer-implemented method for determining content for a content distribution system Patent number: 12468750

Managing search requests Patent number: 12339879

System and methods for performing content recommendation procedures Patent number: 12335548

Affinity profile system and method Patent number: 12328465

Content recommendation system and method Patent number: 12328476

Content recommendation system and method Patent number: 12277161

Use case configuration system and method Patent number: 12273587

Method and system for personalized content recommendation Patent number: 12267558

Published patent applications

Recent patent publications and continuation filings related to AI powered personalization, contextual intelligence and media systems.

System and method for creating a channel schedule Publication number: 20250392774

Method and system for selection of customized visual indications Publication number: 20250310591

Method and system for generating descriptive persona text Publication number: 20250310602

System and method for creating a virtual channel Publication number: 20250310587

Affinity profile system and method Publication number: 20250267324

Content recommendation system and method Publication number: 20250225172

System and method for configuring a content selection interface Publication number: 20250047950

System and method for configuring a content selection interface Publication number: 20240340487

System and method for providing context recommendations Publication number: 20240340499

System and methods for performing content recommendation procedures Publication number: 20240340479

Technical and product skills

A hands-on executive profile across AI, full-stack development, cloud infrastructure and product leadership.

AI & LLMs

Anthropic Claude, OpenAI, Gemini
Prompt workflows and structured outputs
Evaluation loops and AI pipelines
AWS Bedrock and AI system integration

Full-stack development

Flutter, React and Next.js
Python, FastAPI, Java and Spring
Apache Spark and real-time data processing
API design and production systems

Cloud and infrastructure

AWS Lambda, API Gateway and Bedrock
GCP deployment
Cloud architecture
Scalable platform design

Product leadership

0 to 1 product development
Roadmap ownership
Go-to-market and sales enablement
Executive stakeholder management

GrandeCoder · AI educator & creator

A growing creator brand focused on AI education, software engineering workflows, product building and simplifying complex AI concepts for developers and builders.

Creator brand

GrandeCoder

Through GrandeCoder, Christopher creates short-form and long-form educational content focused on practical AI workflows, developer tooling, product building and emerging LLM technologies.

The brand combines hands-on experimentation with approachable explanations, helping developers and technical professionals better understand and adopt modern AI systems.

Interested in AI product leadership, media innovation or advisory work?

Christopher partners with teams building the next generation of AI-powered personalization, discovery, advertising and content intelligence products.

Contact Christopher